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Ask Lindsay Blog
Expand your insight into brand strategy, and learn how to wield it to increase your company’s value, with Lindsay’s take on common brand questions.
How do you know if your brand strategy will create value?
Why does the era of AI demand brand strategy?
Why should your board care about brand?
Why have a visible artefact of your brand strategy?
What does AI expose about your brand?
What are the most common brand strategy pitfalls?
Who should NOT care about brand?
Does your brand strategy provide air cover for employees to say no?
How do I evaluate my brand promise?
When profit is imperative, why does brand matter?
What should we do if the company is allergic to the word brand?
Why should my brand be sharp-edged?
Why do I love to do brand strategy?
What should your brand strategy avoid?
How novel should your business be?
What are the most elusive qualities of the best brands?
How do I do brand strategy?
How did Dolly Parton epitomize brand strategy?
What is the choice that your business is making?
What is your brand’s reason to believe?
How much does your brand evolve over time?
How can your marketing bring less noise, more signal?
What should I be aware of before doing a brand strategy?
Why is the term “personal branding” wrong?
What must a brand always do?
How do we navigate the tension between short-term and long-term leadership demands?
What are the three questions you should be asking about your brand?
How do you articulate your target customer profile?
How does our brand harness storytelling?
What is the point of brand positioning?
What is the single statistic that best reflects the importance of brand strategy?
What do you mean by 'minimize cognitive calories'?
What should you keep in mind while rolling out brand strategy?
How much should I pay attention to my competitors?
How singular can your brand positioning be?
What are the key components of a brand strategy?
How do brands create value by caring?
How does brand marketing affect customer acquisition cost?
What are the unexpected bonuses of brand strategy?
How much rigor should go into my brand strategy?
What are the optimal conditions for defining your brand strategy?
Do you confuse your brand’s TAM with your target?
Why should you embrace plain language with brand?
How does brand strategy spawn focus?
What is a framework for evaluating creative?
Why should your business choose a lane?
How can I infuse brand throughout the customer journey?
What are the metrics of brand strategy?
How can a leader model brand?
How do I identify our best positioning versus Amazon?
How can I discern my optimal brand positioning?
What is the hardest thing about brand strategy?
How do I get excellent brand creative?
How do I learn what our brand competes with?
What is the Benefit Ladder framework?
How do I know if my brand strategy is working?
What is the problem your business solves?
How can I use brand strategy to identify my purpose and values?
When is a good time to define your brand strategy?
I have a small budget. Is brand for me?
How do I truly listen to customers?
How is brand strategy like other forms of strategy?
How do I make my brand magnetic?
Is brand about new customers or old customers?
How cognitively easy is your brand?
Is brand relevant for businesses that don’t advertise?
How do I stand out from the competition?
What’s the single biggest economic rationale for brand?
How do I make the most of brand to engage my employees?
What is an overview of the Ironclad Method for building a brand?
What does my VC investor mean by “sell painkillers, not vitamins”?
What if there isn't much difference between you and your competitor?
How do I win when Amazon is my competitor?
What can we learn about brand from the explorer Sir Ernest Shackleton?
How does brand strategy save money?
What is a wrong way to approach building a brand strategy?
Who owns the creative brief?
What’s the overlap between “purpose” and “brand strategy”?
How can I use brand to prioritize?
Why is it a bad idea to ask your customers how to innovate?
Why should we show rather than tell?
How is brand strategy like gift giving?
How is neat handwriting like an effective brand?
Are you misusing the word brand?
What’s so powerful about storytelling?
What’s more important in brand, being rational or being emotional?
What’s the logic behind the rebranding of the Mormon Church?
Do I have to make tough choices to have a strong brand?
Why must the leader own brand?
What is the #1 secret weapon for brand building?
How do I name my product or company?
How different should your brand be?
What is a competitive frame of reference, and why does it matter?
Who chooses your brand’s position?
What is the first step in building a brand strategy?
What My Book Reveals About Brand, and Why
Should you read my book?
Why My New Book on Brand Is for Leaders, Not Just Marketers
Why I Wrote a Book About Brand
What is the difference between brand and marketing?
Does a B2B company need a brand strategy?
Is brand just spin?
Will choosing a brand strategy box me in?
How can I engage my employees through brand?
I have a brand strategy. Now what?
How can leaders model the importance of brand?
What’s the brand asset that people don’t use enough?
What if the sales funnel is really an hourglass?
Why and how should I listen to my customers?
Which is more valuable to my brand, a big benefit or a narrow focus?
What is the shelf life of a brand strategy?
Has Amazon made brands irrelevant?
Is brand just messaging?
How can brand move my business from surviving to thriving?
How do I define my target customer when my customer base is so diverse?
Is brand strategy a creative or a logical exercise?
What is my brand’s mental file folder?
How can I learn how to do brand strategy?
Brand vs. branding – why does the difference matter?
How different should my brand positioning be?
How can I help my customers bond with my business?
Why should I create a brand strategy when I’m in startup mode?
Why can’t I use the word “authentic” in my brand strategy?
When is the best time to build a brand strategy?
How do I figure out the best target audience for my brand?
What do the bakers of Ancient Pompeii have to do with brand?
What's the #1 thing you're probably forgetting in your brand positioning?
Should I skip brand positioning if I have a small marketing budget?
What’s the #1 mistake made when crafting a brand positioning?
Is brand positioning just for B2C, or is it also for B2B?
What the heck is a brand positioning strategy?
What does it mean to have a hardworking brand?
How does brand strategy create business advantage?
Why do we buy, and what does that mean for brands?
Where do I focus, on brand building or customer acquisition?
How does brand positioning improve my decision-making?
What does it mean to do marketing with a capital M?
I’m not a creative expert – so how do I evaluate creative?
When do I lean on a functional benefit versus an emotional benefit?
What is the role of value in my brand?
How does defining my brand make me money?
How is brand positioning like protein?
What is the role of trust in my brand?
