Get the 9 Criteria for an Ironclad Brand Strategy

The impact of this is so outsized.

The Ironclad Method is a foundational and theory-refined framework for brand strategy, which gets right to the core of the company. “Who are we? What’s our purpose? Why do we get up in the morning?” We now have a brand strategy that will be a springboard for us. The impact of this is so outsized that it’s just silly to try to even quantify. It’s the trajectory of our company.

Hugely successful.

Lindsay was the perfect person to help us reinvigorate our strategy using an outside-in, customer-focused approach. Her style and approach were hugely successful in not only developing a successful brand strategy, but also causing the entire leadership team – from CEO to CTO – to rally around and embrace it as our north star for Avalara’s next chapter.

Now we have a lens to filter our efforts.

Lindsay helped us understand the questions we needed to ask ourselves and our customers – how to define our product to successfully market ourselves. Her work shifted the tenor of our conversation; now we have a lens to filter our efforts, on the product side and the marketing side. Lindsay’s extremely diligent, intelligent, and a great presenter. She really knows her stuff.