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Positioning for
Laser Focus
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Do you compete on all fronts, instead of focusing where you can win?
We fix that.
Using a proven method, we partner with CEOs to make brand clarity their organization’s competitive advantage. Find out about our services.
Is This Your Business?
- Competing with businesses that stand for something specific, while you are all over the map
- Hungering for crystal-clear focus
- Splintering message, such that 10 employees describe the business in 10 different ways
- Selling a product, rather than selling the solution to a problem
If so, your business needs an Ironclad Brand Strategy.™ Get in touch.
“The impact of this is so outsized that it’s just silly to try to even quantify. It’s the trajectory of our business.”
“This brand strategy helps us make better decisions; we’re confident about our position in the market.”
“Incredibly gifted at facilitating the right conversations among senior leaders to get at what we uniquely offer.”
“Hugely successful not just in developing a brand strategy but in rallying the entire leadership team.”
“Working with Lindsay removed my cynicism on the field of branding. The ROI has been irrefutably high.”
“Lindsay has great leadership skills; she got our whole team enthusiastic about doing this right.”
“Thanks to Lindsay, now we have a lens to filter our efforts, on the product side and the marketing side.”
“Lindsay drove our rebranding process with a clear brand positioning that has been enormously successful.”
“Having been on the front lines managing a P&L herself, Lindsay brings rigor to brand strategy.”
Ask Lindsay
What are the key components of a brand strategy?
How do brands create value by caring?
How does brand marketing affect customer acquisition cost?
What are the unexpected bonuses of brand strategy?
How much rigor should go into my brand strategy?
What are the optimal conditions for defining your brand strategy?
Do you confuse your brand’s TAM with your target?
Why should you embrace plain language with brand?
How does brand strategy spawn focus?
What is a framework for evaluating creative?
Why should your business choose a lane?
