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Positioning for
Laser Focus
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Do you compete on all fronts, instead of focusing where you can win?
We fix that.
We partner with leaders to create rigorous brand strategy, so you can grow with intention and clarity. Find out about our services.
Is This Your Business?
- Competing with businesses that stand for something specific, while you are all over the map
- Hungering for crystal-clear focus
- Splintering message, such that 10 employees describe the business in 10 different ways
- Selling a product, rather than selling the solution to a problem
If so, your business needs an Ironclad Brand Strategy. Get in touch.
“The impact of this is so outsized that it’s just silly to try to even quantify. It’s the trajectory of our business.”
“This brand strategy helps us make better decisions; we’re confident about our position in the market.”
“Incredibly gifted at facilitating the right conversations among senior leaders to get at what we uniquely offer.”
“Hugely successful not just in developing a brand strategy but in rallying the entire leadership team.”
“Working with Lindsay removed my cynicism on the field of branding. The ROI has been irrefutably high.”
“Lindsay has great leadership skills; she got our whole team enthusiastic about doing this right.”
“Thanks to Lindsay, now we have a lens to filter our efforts, on the product side and the marketing side.”
“Lindsay drove our rebranding process with a clear brand positioning that has been enormously successful.”
“Having been on the front lines managing a P&L herself, Lindsay brings rigor to brand strategy.”
Ask Lindsay
How is brand strategy like other forms of strategy?
How do I make my brand magnetic?
Is brand about new customers or old customers?
How cognitively easy is your brand?
Is brand relevant for businesses that don’t advertise?
How do I stand out from the competition?
What’s the single biggest economic rationale for brand?
How do I make the most of brand to engage my employees?
What is an overview of the Ironclad Method for building a brand?
What does my VC investor mean by “sell painkillers, not vitamins”?
What if there isn't much difference between you and your competitor?
