Of all the positions you can gain in the mind of your audience, not all of them are equally attractive. You create the most business value when you select an ironclad positioning – one that:
- Resonates with the audience AND is ownable and distinctive to the brand.
- Fulfills a customer’s functional need AND lights them up emotionally.
- Transmits vividly through messaging AND throughout the customer’s entire experience of the brand.
There is a choice of brand positioning that is more right for you than any other. The Ironclad Method’s proprietary frameworks embolden you to select the precise, optimal positioning for your business.