Lindsay delivered the opening keynote at our annual brand marketing event, BrandStorm™. Not only did she set the tone for the event, but her presentation elevated the brand discussions throughout the week and raised awareness of the value of brand strategy for the fresh produce industry. I highly recommend her.
Forging an Ironclad Brand:
Pinpoint Your Optimal Brand Positioning
Your business has a single brand positioning that is more right for you than any other. This interactive keynote workshop will explain what a brand really is; why brand is a business’s most enduring competitive advantage; and how to create a brand strategy that powers growth.
Brand is often utterly misunderstood, so we begin by distilling what brand means. Brand is often wildly underutilized, so we reveal just how powerful brand is as a tool for leaders and managers. And brand often feels nebulous and elusive, so we end by explaining the step-by-step Ironclad Method for crafting your brand strategy.
By the end, the audience will grasp the importance of brand and a way to build one to serve as their North Star.
Lindsay Pedersen is a bestselling author and brand strategist with a scientific, growth-oriented approach to brand building. She has advised companies from burgeoning startups to national corporations, including Zulily, Starbucks, T-Mobile, Coinstar, and IMDb.
Her background as a P&L owner at Clorox fostered in Lindsay a deep appreciation for the executive’s charge: increasing the company’s value. There, she led mature, billion-dollar businesses and newly-launched categories, from Clorox Bleach to Armor All to Brita. In each case, she was solely responsible for increasing the business’s value.
Thanks to this executive perspective, Lindsay demands that brands be hard-working, disciplined and rigorous in growing a business. Her brand strategies are tested in the crucible of her proprietary Ironclad Method. Lindsay arms leaders with an empowering understanding of brand, and an ironclad brand strategy to guide choices as they grow.
I came for a lesson and left with a daily practice. Lindsay Pedersen’s clear presentation engages and energizes with evidence-based principles and cases of success. I have renewed focus on my North Star and feeding and upholding my brand.