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North Star Leaders Podcast

Hear from purpose-driven leaders about the choices they make to create audacious economic value while also realizing their distinctive purpose.

Season 2

Season 2 Episode 12

Jenny Xia Spradling CEO Freewill

Jenny Xia Spradling, CEO of Freewill, comes on the show to chat with Lindsay about how values can shape a mission-driven approach.

Season 2 Episode 11

Bill Richter CEO Qumulo

Bill Richter, CEO at Qumulo, sits down with Lindsay to discuss the power of long-term thinking and customer partnerships.

Season 2 Episode 10

Kirby Winfield Founding General Partner Ascend

Kirby Winfield, Founding General Partner at Ascend, discusses with Lindsay how the human experience influences brand.

Season 2 Episode 9

Carole Offredo CMO Dataiku

Carole Offredo, CMO of Dataiku, comes on the show to chat with Lindsay about how AI can supercharge your business.

Season 2 Episode 8

Adriana Gil Miner CMO Iterable

Adriana Gil Miner, CMO of Iterable, joins Lindsay to talk about the role of brand marketing in increasing the efficiency of all marketing spend.

Season 2 Episode 7

Elena Donio Board Member Databricks and Benchling

Elena Donio, board member, advisor, and investor, sits down with Lindsay to discuss focusing on the how, not just the what.

Season 2 Episode 6

Barry Padgett CEO Amperity

Barry Padgett, CEO of Amperity, chats with Lindsay about how your emotional connection with customers leads to long-term durability.

Season 2 Episode 5

Elissa Fink Past CMO Tableau

Elissa Fink, former CMO of Tableau, discusses with Lindsay the power of blending hard data with intuition for influencing customer behavior.

Season 2 Episode 4

Frank Mycroft CEO Booster

Frank Mycroft, CEO of Booster, sits down with Lindsay to talk about using focus to foster cultures of empowerment, curiosity and accountability.

Season 2 Episode 3

Jessica Rolph CEO Lovevery

Jessica Rolph, CEO of Lovevery, joins Lindsay to discuss how purpose and brand voice can be your superpower.

Season 2 Episode 2

Xiao Wang Co-founder and CEO Boundless Immigration

Xiao Wang, CEO of Boundless, sits down with Lindsay to discuss what happens when you start all communication with story.

Season 2 Episode 1

Raj De Datta CEO Bloomreach

Raj De Datta, CEO of Bloomreach, comes on the show to discuss the power of mission in digital environments to build deep and enduring customer relationships.

Season 1

Season 1 Episode 11

Tarang Amin Chairman + CEO e.l.f. Beauty

Tarang Amin, CEO of E.L.F. Cosmetics, joins Lindsay to discuss brand as the largest driver of economic value there is.

Season 1 Episode 10

Kristen Hamilton General Manager Enjoy the Work

Kristen Hamilton, serial CEO and advisor, sits down with Lindsay to talk about how she connects mission with brand strategy and product strategy.

Season 1 Episode 9

Charlie Cole CEO Tribute Technology

Charlie Cole, CEO of Tribute Technologies, joins Lindsay to talk about transparent leadership, customer centricity, and balancing tradition with innovation.

Season 1 Episode 8

Leigh McMillan CEO Whitepages

Whitepages CEO Leigh McMillan chats with Lindsay about the power of cultivating and celebrating a high-performing team.

Season 1 Episode 7

Clayton Lewis Multi-Time Founder and CEO

Serial entrepreneur Clayton Lewis joins Lindsay to talk about the practical use of a North Star for weaving meaning into the fabric of a growing business.

Season 1 Episode 6

Robbie Cape CEO + Co-founder Mt. Joy

Robbie Cape, CEO of Mt Joy, comes on the show to share how social and environmental change needs to be commercially attractive in order to have exponential impact.

Season 1 Episode 5

Allison Arzeno CEO Assurance IQ

Allison Arzeno, CEO of Assurance IQ, joins Lindsay to discuss how brand strategy and North Star work together to enable the company mission.

Season 1 Episode 4

Zack Rosen CEO + Co-founder Pantheon Platforms

Zack Rosen, CEO of Pantheon Platforms, comes on the show and chats with Lindsay about the power of value articulation as a decision-making filter.

Season 1 Episode 3

Yoko Miyashita CEO Leafly

Yoko Miyashita, CEO of Leafly, comes on the show to discuss with Lindsay the power of returning again and again to your North Star for navigating decisions big and small.

Season 1 Episode 2

Rajeev Singh CEO Accolade

Rajeev Singh, CEO of Accolade, discusses with Lindsay Pedersen the intersection of culture, company values, brand and mission.

Season 1 Episode 1

Matt Oppenheimer Co-founder & CEO Remitly

Matt Oppenheimer, CEO of Remitly, joins Lindsay Pedersen to discuss how focus can be the superpower for a leader building durable thriving.

Season 1 Announcement

Lindsay Pedersen Brand Strategist & Author

Lindsay Pedersen previews the North Star Leaders podcast, a podcast for and about purpose-driven leaders.

Lindsay speaking

About Lindsay

Lindsay Pedersen is a bestselling author and brand strategist with a scientific, growth-oriented approach to brand building. She has advised companies from burgeoning startups to national corporations, including Zulily, Starbucks, T-Mobile, Coinstar, and IMDb.

Her background as a P&L owner at Clorox fostered in Lindsay a deep appreciation for the executive’s charge: increasing the company’s value. There, she led mature, billion-dollar businesses and newly-launched categories, from Clorox Bleach to Armor All to Brita. In each case, she was solely responsible for increasing the business’s value.

Thanks to this executive perspective, Lindsay demands that brands be hard-working, disciplined and rigorous in growing a business. Her brand strategies are tested in the crucible of her proprietary Ironclad Method. Lindsay arms leaders with an empowering understanding of brand, and an ironclad brand strategy to guide choices as they grow.