North Star Leaders Podcast

Rick Brooks, CEO of Zumiez, chats with Lindsay about why culture is an operating system, not a slogan — and how living it becomes a brand's biggest advantage.

Ali Albazaz, CEO of Inkitt, sits down with Lindsay to talk about how a company built on storytelling and customer focus is now a global entertainment platform.

Bryan Law, CMO of Nerdio, discusses with Lindsay the neuroscience behind marketing and what stories teach us about influence and decision-making.

Gautam Mehandru, SVP of Marketing at CrowdStrike, comes to the show to chat with Lindsay about leading with curiosity in a changing world.

Lindsay Pedersen sits down with guest host Megan Dougherty to discuss her inside approach to building something people remember.

Bill Glenn, SVP of Marketing at Esper, joins Lindsay to talk about the long road away from perfectionism and how to prioritize self-awareness.

Michael Atalla, CMO of UiPath, chats with Lindsay about why tension, transparency, and experimentation might be your biggest competitive advantages right now.

Jeremy Korst, CEO of Mindspan Labs, comes to the show to discuss the relationship between strategy, brand and AI, and what most companies get wrong.

Jason Ing, CMO of Typeface, joins Lindsay to chat about curiosity as a key advantage in the AI era—and why core marketing fundamentals matter more than ever in driving decisions.

Marcio Arnecke, CMO of Apollo, sits down with Lindsay to talk about scaling without burnout, and why prioritizing progress over perfection is the key to growing fast.

Udi Ledergor, Chief Evangelist at Gong, talks with Lindsay about practical, real-world ways to stand out in a world where attention is scarce.

Amanda Pawlow, CEO of 1Mind, sits down with Lindsay to talk about how self-awareness and mission shape authentic leadership in an AI-driven world.

Ridhi Tariyal, CEO and co-founder of NextGen Jane, discusses with Lindsay how with more capital, founder stress does not disappear, but evolves.

Terry Myerson, CEO of Truveta, comes to the show to chat with Lindsay about purpose-driven leadership through uncertainty and innovation.

Andrew Grauer, CEO of Learneo, joins Lindsay to talk about balancing innovation with evergreen priorities during exponential growth.

Amanda DePalma, Head of Global Marketing for Ultrasound at Siemans Healthineers, sits down with Lindsay to discuss how her leadership style enables meaningful impact.

Todd Dunlap, CEO and board chair of OfferUp, chats with Lindsay about helping communities unlock connection and trust in the marketplace.

Dan Lorenc, founder and CEO of ChainGuard, comes to the show to discuss how to lead authentically, while motivating a team in a fully remote environment.

Latané Conant, CRO of 6Sense, joins Lindsay to chat about how she drives true product-market fit, and brings a sense of beauty and joy to the work.

Gregg Johnson, CEO of Invoca, sits down with Lindsay to talk about why connecting the dots is fundamental to creating anything truly great.

Deborah Kilpatrick, Past co-CEO of Evidation Health, discusses with Lindsay the throughline between innovation and leadership.

Robert Wahbe, CEO of Highspot, comes to the show to discuss how to create a culture that transforms values into behaviors.

Kakul Srivastava, CEO of Splice, joins Lindsay to talk about the power that emerges when you lead with integrity and purpose.

Joe Davy, CEO of Banzai, sits down with Lindsay to talk about the elements of growing a powerful team.

Jennifer Heil, Olympic Gold Medalist and CEO of Rya Health, speaks with Lindsay about the benefits of purpose driven leadership.

Doug Winter, CEO of Seismic, discusses how to build something enduring in a world obsessed with fast wins.

Debbie Sterling, CEO and founder of GoldieBlox, chats with Lindsay about how she inspired a movement by changing the narrative about girls in STEM.

Colin Zima, CEO of Omni, joins Lindsay to talk about why collaboration and culture will set you apart in a crowded market.

Craig McLuckie, CEO of Stacklok sits down with Lindsay to unpack how to lead with resilience in a fast-changing world.

Heidi Bullock, CMO of Tealium, comes on the show to discuss why simplification is the most underrated power move in business.

Joe Levy, CEO of Uplevel, comes to the show to discuss why leaders should speak less and listen more.

Jordan Tiagani, CEO of MotherDuck, joins Lindsay to chat about the value of challenging what we know about leadership.

Tushar Garg, CEO of Flyhomes, sits down with Lindsay to talk about leadership resilience and mental fortitude.

Jennifer Nuckles, CEO and chairperson of R-Zero, joins Lindsay to discuss risk-taking and leading with influence.

Lyn Baranowski, CEO of Avalyn Pharma, discusses how intentional team-building enhances the delivery of mission, bottom line, and well-being.

Jessica Shapiro, CMO at LiveRamp, chats with Lindsay about creating measurable value through meaningful relationships with customers and employees.

Erika Shaffer, Director of Strategic Communications of Madrona, sits down with Lindsay to discuss the power of storytelling in startups.

Court Lorenzini, past CEO at Docusign, explores with Lindsay how harnessing your leadership strengths can differentiate you and drive success.

Cammie Dunaway, past CMO of Duolingo, comes on the show to chat with Lindsay about the role a CEO plays in shaping their company's brand.

Greg Gottesman, Managing Director at Pioneer Labs, joins Lindsay to talk about the journey of transforming ideas into thriving companies.

Maria Colacurcio, CEO of Syndio, sits down with Lindsay to discuss the power of leadership vulnerability and workspace equity.

Aviel Ginsburg, General Partner at Founders Coop, chats with Lindsay about uncovering the specific challenges that founders face as they scale.

Todd Owens, CEO of Kelvala, comes to the show to discuss the intersection of team-building and decision-making.

Mike Fridgen, Managing Director of Madrona Venture Labs, joins Lindsay to discuss the entrepreneurial journey.

Poppy MacDonald, President of USAFacts, talks with Lindsay about mission-driven clarity and empowering through facts.

Dan Shapiro, CEO of Glowforge, sits down with Lindsay to discuss leading with alignment to what matters most.

Jenny Xia Spradling, CEO of Freewill, comes on the show to chat with Lindsay about how values can shape a mission-driven approach.

Bill Richter, CEO at Qumulo, sits down with Lindsay to discuss the power of long-term thinking and customer partnerships.

Kirby Winfield, Founding General Partner at Ascend, discusses with Lindsay how the human experience influences brand.

Carole Offredo, CMO of Dataiku, comes on the show to chat with Lindsay about how AI can supercharge your business.

Adriana Gil Miner, CMO of Iterable, joins Lindsay to talk about the role of brand marketing in increasing the efficiency of all marketing spend.

Elena Donio, board member, advisor, and investor, sits down with Lindsay to discuss focusing on the how, not just the what.

Barry Padgett, CEO of Amperity, chats with Lindsay about how your emotional connection with customers leads to long-term durability.

Elissa Fink, past CMO of Tableau, discusses with Lindsay the power of blending hard data with intuition for influencing customer behavior.

Frank Mycroft, CEO of Booster, sits down with Lindsay to talk about using focus to foster cultures of empowerment, curiosity and accountability.

Jessica Rolph, CEO of Lovevery, joins Lindsay to discuss how purpose and brand voice can be your superpower.

Xiao Wang, CEO of Boundless, sits down with Lindsay to discuss what happens when you start all communication with story.

Raj De Datta, CEO of Bloomreach, comes on the show to discuss the power of mission in digital environments to build deep and enduring customer relationships.

Tarang Amin, CEO of E.L.F. Cosmetics, joins Lindsay to discuss brand as the largest driver of economic value there is.

Kristen Hamilton, serial CEO and advisor, sits down with Lindsay to talk about how she connects mission with brand strategy and product strategy.

Charlie Cole, CEO of Tribute Technologies, joins Lindsay to talk about transparent leadership, customer centricity, and balancing tradition with innovation.

Whitepages CEO Leigh McMillan chats with Lindsay about the power of cultivating and celebrating a high-performing team.

Serial entrepreneur Clayton Lewis joins Lindsay to talk about the practical use of a North Star for weaving meaning into the fabric of a growing business.

Robbie Cape, CEO of Mt Joy, comes on the show to share how social and environmental change needs to be commercially attractive in order to have exponential impact.

Allison Arzeno, CEO of Assurance IQ, joins Lindsay to discuss how brand strategy and North Star work together to enable the company mission.

Zack Rosen, CEO of Pantheon Platforms, comes on the show and chats with Lindsay about the power of value articulation as a decision-making filter.

Yoko Miyashita, CEO of Leafly, comes on the show to discuss with Lindsay the power of returning again and again to your North Star for navigating decisions big and small.

Rajeev Singh, CEO of Accolade, discusses with Lindsay Pedersen the intersection of culture, company values, brand and mission.

Matt Oppenheimer, CEO of Remitly, joins Lindsay Pedersen to discuss how focus can be the superpower for a leader building durable thriving.

Lindsay Pedersen previews the North Star Leaders podcast, a podcast for and about purpose-driven leaders.