We designed the In-House Method for organizations seeking robust but economical brand strategy, coupled with internal brand skill-building. These organizations license the In-House Method to guide themselves through the development of brand strategy and brand core competency.
Our initiative had a strong brand and reputation, but we needed a sharper focus and positioning. With Ironclad, we were able to identify the way in which our brand truly stands apart. We now reference the brand strategy regularly – it was exactly what we needed to accelerate our success. The process was also engaging and fun!
Example Case Study
Software darling needs a North Star
This high-performing B2B software company had acquired multiple brands and was having trouble seeing and leveraging its overarching brand idea.
Using the Ironclad Method, we culled insights on the sweet spot customers, internal stakeholders, and competitive strengths, revealing potential positioning themes. Over our 2-day Ironclad retreat, we built a potent brand strategy that has guided growth through the IPO and first years as a public company.