The Ironclad Method™ [icon]

The Ironclad Method™

Our signature methodology

The Ironclad Method™ is our signature offering. We created this method knowing that brands must be hard-working to drive growth. The Ironclad Method™ ensures that brand creation is deliberate, analytical, and customer-empathetic. Because your business’s growth is at stake, its brand positioning must be precise and rigorous. The result is a strategy that serves as your leadership's North Star for growing with intention, clarity and focus.

Incredibly galvanizing and clarifying for the leadership team.

Lindsay approaches brand not as a creative endeavor, but like a detective trying to find the truth. We now have a clear articulation of what to focus on and what not to focus on that previously we had a hard time getting to. This brand strategy is incredibly galvanizing and clarifying for the leadership team.

WooCommerce
Todd Wilkens
Head of E-Commerce
Automattic

Example Case Study

The Guild Hotels

Startup Grows Confidently with Vibrant Strategy

Challenge

This Series-A stage startup was beginning to get traction disrupting the hospitality category, blending inspiration from the hotel world with arbitrage dynamics in real estate. But these founders wanted to do more - build an enduring, beloved, iconic brand. The question was – with other businesses also trying to enter this nascent category, what will be the hook that this brand can own and nail? How can this business be not just better, but different?

Solution

Through the Ironclad Method, we built a crisp and vibrant brand strategy to lead this business into its next phase of growth. The method began with our coaching and guiding The Guild in conducting customer interviews to unearth the raw materials for the brand positioning. We distilled the insights and created the frames of the brand strategy. As a whole team, we then came together and finished the brand strategy over four lively and inspiring work sessions. With a succinct articulation of The Guild’s differentiator, the leaders are now confidently expanding their business with a singular North Star.

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