The Ironclad Method™ [icon]

The Ironclad Method™

Our signature methodology

The Ironclad Method™ is our signature and most popular offering. We created this method knowing that brands must be hard-working to drive growth. The Ironclad Method™ ensures that brand creation is deliberate, analytical, and customer-empathetic. Because your business’s growth is at stake, its brand positioning must be precise and rigorous. The result is a strategy that serves as your leadership's North Star for growing with intention, clarity and focus.

With this brand strategy, we now have a crystal-clear focus.

The Ironclad Method is rigorous, and with Lindsay’s guidance throughout, 100% of us became fully invested in the brand strategy we defined. This brand strategy is now our focus as a company and informs all my decisions.

Watson Furniture Group
Clif McKenzie
CEO
Watson Furniture Group

Example Case Study

Cornerstone

Evolving Business Defines Brand with Precision

Challenge

This thriving business had a new focus, having shifted business models and brought on a new veteran CMO in the past year. The vision and fundamentals were strong and ambitious, yet the business had not yet put a stake in the ground on what the brand would stand for, and what the business would uniquely own and celebrate.

Solution

Through the Foundational Plus Method, we took the business’s existing point-of-view, isolated the element that was differentiated to Cornerstone, and codified a brand strategy that would work hard to grow the business in a focused, inspiring way. We began by gathering insights the company had already gathered about the customer, and then zeroed in on several directions we could sharpen. Over the course of two half-day work sessions, the team used Ironclad’s initial point of view as a starting point, and defined with precision the brand positioning Cornerstone could claim for its own.

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