Created for leaders determined to do it all right, the Ironclad Premier Method is our most thorough methodology. With this method, we go into our deepest level of analysis, expanding upon the Ironclad Method. We also pair the deliverable with advisory services and roll-out support for you after we conclude our brand strategy. This is the right method for you if you are a large company with more need for fidelity and more people and complexity.
We limit these to 1 company per year. Inquire as to the next available opening.
Lindsay approaches brand not as a creative endeavor, but like a detective trying to find the truth. We now have a clear articulation of what to focus on and what not to focus on that previously we had a hard time getting to. This brand strategy is incredibly galvanizing and clarifying for the leadership team.
Example Case Study
Ed Tech company super-charges brand building
This thriving ed tech company had grown rapidly and sought to build a brand in order to become less reliant on search marketing. It spurred the questions: “What do we want to stand for? What do we want our brand to mean?”
Using the Ironclad Premier Method, we conducted interviews with the sweet spot audience to uncover why they decided or did not decide to become customers. Using these as raw insights, we developed a rigorous and nuanced positioning utilizing all of the proprietary frameworks of the Ironclad Premier Method. After the brand strategy was complete, we advised the CEO and CMO through the implementation of the brand strategy.