Ironclad Brand Strategy [logo] Ironclad Brand Strategy

Interactive Workshops

Build your capacity to grow with intention, focus and clarity.

Your business has a single brand positioning that is more right for you than any other. We use the Ironclad Method — a sequence of rigorous frameworks — to distill your ironclad brand strategy.

Ironclad Method

Learn and Practice the Ironclad Method

In this workshop, you and your team will learn the Ironclad Method for building a brand strategy. We will practice with your business’s brand. Your team comes away with invaluable professional development in brand building and the ability to build your business’s brand every day.

Each workshop is delivered by an Ironclad Certified Facilitator trained by Ironclad Founder Lindsay Pedersen. Your facilitator will energize you to the possibilities of brand strategy as your North Star, and lead your team through the 8-step Ironclad Method of building your brand strategy. Your team will learn the Ironclad Method using your own brand for practice.

At the end of this half-day workshop, your team will know the Ironclad Method, as well as its application for your business, so that you can grow with brand as your North Star.

The Ironclad Method is a sequential, step-by-step process to build a brand strategy that will infuse all marketing.

  1. orient

    The Ironclad Method begins by establishing context. In the first step of creating an ironclad brand strategy, you orient to your target customer and your competitive frame of reference.

  2. listen

    Listen to your customers to identify the insights from which your brand strategy will spring. A listening mindset during customer research helps you set up the richest building blocks for your brand strategy.

  3. examine

    Synthesize the insights you have collected into our proprietary Uncommon Denominator framework. This reveals themes that are both relevant to the customer and ownable to your business.

  4. ladder

    Develop a ladder of benefits and reasons to believe that specify the promise your business makes, how you prove that promise, and what your customer ultimately experiences of that promise.

  5. characterize

    Pinpoint your character archetypes and define the personality and tonality of your business, enabling yourself and others to embody your brand consistently and genuinely.

  6. stage

    Define each stage of your customer’s journey with your brand. Explicitly describing the stages enables you to tailor your messages for maximum impact.

  7. activate creative

    Establish the strategic directive, stripping out the extraneous and subjective before beginning the creative development process, setting the conditions for effective messaging.

  8. zoom out

    Begin seeing brand in everything your business does. By the end of this process, you will have an ironclad brand strategy to serve as your North Star in creating a flourishing business.

Lindsay at the whiteboard

Forge your Ironclad Brand Strategy with our facilitator’s support

Ironclad corporate workshops are perfect for teams craving a methodical, non-fluffy and proven process for building their brand strategy. Often, managers and leaders have read and been inspired by the book Forging an Ironclad Brand, and then wish to employ this method with their own businesses, along with the support of a live facilitator. (Note that the corporate workshops are run by Ironclad-trained facilitators, not by author Lindsay Pedersen herself. To engage Lindsay, consider these Ironclad Brand Strategy services.) The Ironclad Interactive Workshop is a cost-effective way to build an Ironclad Method brand strategy with the support of a facilitator.